The Northwestern Mutual Building

Adaptive ReUse Development

This project has been a long time coming! The building had become a blight on our community, but with our development team, combined with enthusiastic City participation, we get to be a part of redeeming this landmark property for the betterment of the whole community & we hope will catalyze other future projects. With tremendous visibility & live-work-play access, this renovation will provide the high end finishes, spaces & views that the modern Gen Z & Millennial workforce are looking for. 102 S. East St. will be a 12-unit apartment complex, with 1st floor commercial space dedicated to the Northwestern Mutual team. The building was built in 1974, and is currently undergoing a complete renovation. The mix of a strong 1st floor long term commercial tenant, combined with 8 long term & 4 short term rental luxury 2 Bed - 2 Bath apartments, positions this project to transform the Business 51 gateway to our downtown.If you have any interest in leasing one of our 12 residential units, please contact me today to setup a tour & walk through the plans!